Rapid Cross-Platform Development
Magic xpa Application Platform is a code-free, visual development and deployment environment for the quick creation of enterprise-grade mobile, web and desktop apps.
Magic xpa lets you leverage the same business logic to develop once and deploy across platforms. You can create a portfolio of high performance business apps with a single skill set and minimal resources.
By allowing you to develop, maintain and update apps quickly and cost-effectively, Magic supports your enterprise mobility strategy and gives your business a competitive edge.

flexible, powerful and proven
Join thousands of enterprises and ISVs around the globe who are already using Magic xpa to create powerful multi-channel business apps, including:
- Mobile workforce apps for sales and field service staff
- Mobile audit apps
- Full-feature ERP and Supply Chain Management systems
- Comprehensive employee and partner portals
- Apps that display and process data from backend IT systems in combination with Magic xpi Integration Platform
powering successful business apps
Key features include:
- Ease of use: Code-free, event driven application development studio with Visual Studio-based form designer. Drag and drop business process orchestration. Pre-defined elements and components and built-in best practices shorten development cycles.
- Rich Enterprise Mobile Functionalities and UX: Offline support. Native mobile application clients for iOS and Android smartphones and tablets. Hybrid/HTML5 support.
- Enterprise-grade: High performance self-healing and scalable architecture based on IMDG messaging infrastructure. Secured protocols and sessions. Authentication and encryption. Service Oriented Architecture (SOA) support.
- Big Data/Fast Data Ready: Apps can use the IMDG database, enabling handling of extremely large transaction loads. Streaming data from backend databases to the space provides superior performance.
Benefits for Developers, IT and Business Managers
- Highly productive:Code-free drag and drop studio. Mobile preview pane. Pre-set mobile development mode. Pre-defined and reusable elements and components let users concentrate on creating the best business logic rather than the technical complexities.
- Low TCO:Multi-channel development platform. One skill set for all popular operation systems and deployment modes. Minimum deployment and maintenance efforts.
- Fast time-to-market:Pre-built components. Mobile development mode. Centralised business logic allows updates and changes to by automatically propagated to all devices.
- Flexible:Develop once, deploy anywhere (Windows, Linux, Unix, IBM i, Android, iOS, cloud, on-premise). Easily switch client devices as market or business requirements change. Scale up quickly without changing your app.
- Minimum risk:Meta data-driven product with fully tested pre-written code. Evolving product that adapts to accommodate new technologies and changing markets.
The Magic Advantage
Magic xpa Application Platform is part of Magic’s End-to-End Enterprise Mobility Solution, which includes Magic xpi Integration Platform, Magic Mobile Device Management and Magic Mobile Professional Services, providing a holistic solution for enterprises that want a cost-effective solution to provide secure, enterprise-grade mobile apps for customers, partners and employees.
- 30 years of enterprise application development and integration experience.
- Rich professional services expertise.
- Global customer support organisation.
- Extensive partner network and developer community.
- Strategic alliances and partnerships with mobility and enterprise software vendors including IBM, Microsoft, Oracle JD Edwards, salesforce.com, Samsung, SAP, SugarCRM and more.